Calandra Cruickshank is the founder and CEO of StateBook International and Co-Founder of Viral Insights. Passionate about data, Calandra is one of the leading technology innovators in economic market data analytics and advises proptech, fintech and govtech firms on how normalized public and private data can be integrated with their proprietary data and applications to derive deeper and more meaningful insights for their businesses and customers.
Calandra also works with real estate developers to determine which markets indicate the best opportunities for investment and supports companies expanding and relocating with data-driven risk analysis, labor assessments, and more.
As an Advisory Board member of Women in PropTech in New York, Calandra advocates increased adoption of innovative and disruptive technologies in real estate and is dedicated to promoting thought leadership, tackling diversity, and empowering women in the industry.
She also works closely with hundreds of economic development organizations (EDOs) across the U.S., providing data and technology-driven, digital marketing tools to help attract new businesses, jobs, funding and resources to their communities. She also collaborates with site selection firms to provide SWOT analyses, industry assessments and strategic plans for EDOs.
Her company StateBook provides both a patented, digital, location intelligence platform that informs the optimal locations for real estate investment, as well as a series of APIs that enables StateBook data to be integrated into other platforms, applications and websites.
Viral Insights is a SaaS platform designed to deliver focused understanding about the risks facing Americans and our communities and businesses in the face of the exploding coronavirus pandemic in order to drive effective strategies, save lives and help propel a more rapid return to economic stability. It is a JV between StateBook and NavigatorCRE.
Calandra has served on the Board of the International Economic Development Council (IEDC), serves on committees for CoreNet and IAMC and is actively involved in several other industry groups.
