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The 2026 commercial real estate market is entering the year in a cautiously optimistic posture, with most major property types stabilizing or improving after a volatile 2024–2025, while a few office markets remain in later-cycle or stressed positions. The IRR 2026 Market Cycle Charts you shared for retail, office, and industrial highlight how different metros are scattered across recovery, expansion, hypersupply, and recession rather than moving in lockstep, which creates both risk and opportunity for investors and occupiers.​

The fundamentals of the Commercial Real Estate Industry have not changed. Relationships, knowledge and access to deals are still paramount to success. It’s the ways that Real Estate Professionals develop relationships and garner knowledge to transact deals that have changed. 

 
It’s your business after all. If it is time to sell, how much is it worth?
 
This is a hard question to answer, but knowing the value to the buyer prospects is essential to package and promote your business discreetly to qualified buyers.
 

Over the years, we have built up the following checklist to gather critical information on a multifamily property's marketing and social media presence. Scheduling a talk with the property manager using this checklist will reveal valuable marketing intelligence that will enrich your other due diligence and guide your work as a Commercial Real Estate Professional.

1) State of the property:

Getting Noticed on Social Media

There is much to be discussed on the broad subject of Getting Noticed on Social Media.   Here is specific guidance on a few platforms that must be at the core of your content marketing efforts.