Back to Basics : A Multifamily Market Presence Checklist to better understand and market your Multifamily property

Over the years, we have built up the following checklist to gather critical information on a multifamily property's marketing and social media presence. Scheduling a talk with the property manager using this checklist will reveal valuable marketing intelligence that will enrich your other due diligence and guide your work as a Commercial Real Estate Professional.

1) State of the property:

• Description of property, its strengths, and weaknesses
• Branding
• Position in the local market
• Planned renovations
• General resident profiles

2) Key metrics monitored:

• NOI and other business metrics
• Current Vacancies
• Occupancy rate
• Average days-to-lease
• Renter churn rates
• Average renter lifetime values
• Lead-to-tour conversions
• New leads and their sources
• Website, Landing page, and social media traffic and conversion rates

3) Content Marketing inventory:

• Print Assets
  • General Brochure for Property
  • Vacancy Brochure
  • Postcards
  • Use of print assets: post-on-site and around in the community: Church, community and government spaces, supermarkets, local businesses, highway rest stops, bulletin boards
• Web Footprint descriptions and consistency of use:
  • Corporate property page
  • Property specific page content:
  • Social Media
  • Google Business Directory (page and map)
  • Presence on local directories, Facebook Marketplace, Craigslist, Kijiji
• Resources currently to produce content consistently
  • Videos, graphics, text, Invite social interactions

4) Reporting requirements

Scheduling a talk with the property manager using this checklist will reveal valuable marketing intelligence that will enrich your other due diligence and guide your work as a Commercial Real Estate Professional.

By, 

Howard Oliver 
 

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What if What Next is a full-service content marketing agency that delivers high-impact and cost-effective marketing and social medi campaigns for technology firms, commercial real estate agencies, and multifamily property holdings. Contact Howard Oliver for more information. holiver@whatifwhatnext.com, 416-569-5254, www.whatifwhatnext.com