Miami Beach Brokers

In April of 2017, I came to need an LLC that would operate, initially, as a non-REALTOR® organization for friends & family who had a Florida real estate license but did not want to join a Realtor® Association.  At the time I was deeply entrenched in processing short-sales with my first corporate creation, Metro International Investments which was originally solely intended to be a commercial real estate brokerage, but as life would turn out the brokerage would process several hundred residential real estate transactions right up to the date of this article.

I called my attorney over at Spiegel & Utrera P.A. in Miami, Florida.  She nearly fell out of her chair (so she said) when she searched for the name Miami Beach Brokers LLC and found it had never been previously incorporated.  I was in luck!

For the next 2+ years, I dabbled in having a logo made for it but I never got anything off the ground as I was deeply entrenched in the business at hand in my primary real estate brokerage company.  Then, as a result of an entirely different business concern, I made a new friend who offered to develop a concept for me.

A New Beginning

In the latter half of 2018, the Short-Sale business began to tank as the economy began to soar.  Needing to adapt, I decided to move to the retail residential real estate brokerage model and under the Metro International Investments banner, I had contracted a couple of lead-generation providers.  I soon began to get very busy and in a few months saw a 4-5x return on my monthly investment in lead-generation.

However, I received feedback from both unsolicited prospective customers AND some customer referrals; they told me they thought they were “too small” for me, mainly because the name Metro International Investments has given them the impression that my brokerage only handles large accounts/big-money.  That is absolutely ridiculous since I would rather close 100-200K deals every month than struggle, sometimes for years with commercial accounts that go nowhere.  So I made the decision to separate the Commercial Real Estate Brokerage (Metro International Investments)from what will now become the Residential Real Estate Brokerage(Miami Beach Brokers) and quickly began creating all the necessary social media accounts I would need in order to create a substantial presence for the new brokerage on the Internet.

While I was building out the online framework for the new brokerage, I contracted the extremely talented, Emmy Award-Winning Artist & Branding Specialist whom I previously mentioned I had met working on another endeavor, to create a brand for my new company, Miami Beach Brokers. These are the initial graphics that have been created, the black and white image (below) is what was submitted to the United States Trademark Office by my attorney.